COOKIE POLICY

Effective date: 3 September 2026

This Cookie Policy sets out the rules governing the use of cookies and similar technologies on the website www.ermazing.pl, operated by ERMAZING sp. z o.o., with its registered office at ul. Złota 4, 63-410 Gorzyce Wielkie, Poland, entered in the National Court Register (KRS) under number 0001206201, Tax Identification Number (NIP): 6222868021, REGON: 543284534.

This Cookie Policy supplements the Privacy Policy available on our website.

1. What are cookies?

Cookies are small text files stored on the user’s device when using a website.

Cookies and similar technologies, such as browser local storage (localStorage or sessionStorage), may be used, among other things, to:

ensure the proper and secure operation of the website,
enable login and user account functionalities,
maintain user sessions,
remember user settings,
remember users’ cookie consent choices,
analyse website traffic,
create statistics,
measure the effectiveness of marketing activities,
conduct advertising and remarketing activities.

2. Why do we use cookies?

On the Ermazing website, we use cookies primarily to:

ensure the proper and secure operation of the website,
manage user accounts and login to the B2B platform,
maintain user sessions,
remember settings and preferences,
remember users’ cookie consent decisions,
operate forms,
analyse traffic and how users interact with the website,
create statistics,
measure the effectiveness of advertising activities,
conduct marketing and remarketing activities,
develop and improve the functionality of the website and B2B platform.

We use WP Full Picture to manage consents relating to the use of cookies and other tracking technologies.

3. Consent management – WP Full Picture

We use WP Full Picture on the website, which is used, among other things, to manage users’ consents to the use of cookies and to activate analytical and marketing tools in accordance with the choices made by the user.

WP Full Picture may use its own cookies necessary to remember consent information and, depending on the website configuration, additional cookies related to statistics and performance measurement.

WP Full Picture cookies

Cookie name	Category	Purpose	Typical retention period
fp_cookie	necessary	stores information regarding the user’s consent choices and tracking tool settings	no specified expiry / until changed or deleted
fp_country	necessary	may be used to determine the appropriate consent mechanism based on the user’s country, if geolocation functionality is enabled	approximately 30 days by default
cdb_id	necessary	identifier of a record confirming the consent given, if the consent proof storage function is enabled	approximately 1 year
fp_iframes_consent	necessary	remembers consent to display content embedded in iframes, e.g. YouTube content	approximately 180 days
fp_current_session	analytics	may store information about the current session and the way the website is used	up to approximately 30 minutes of inactivity
fp_recent_sessions	analytics	may store information relating to the user’s recent sessions	approximately 30 days
fp_uuid	analytics / marketing	may store a user identifier used to measure conversions and traffic sources	approximately 60 days
fp_ga_ids	analytics	may support attribution of conversions to users in Google Analytics or other Google tools	until the end of the session
fp_last_atc	analytics	may prevent the same “add to cart” action from being recorded multiple times	until the end of the session or the next event
fp_woo_cart	necessary	may support handling of cart-related information where the relevant WooCommerce functionality is used on the website	depending on configuration

Not all of the cookies listed above need to be present during every visit. Their use depends on the website configuration, active WP Full Picture modules, platform functionalities and the consents granted by the user.

4. Necessary cookies

Necessary cookies are required for the proper operation of the website and its basic functions.

We use them, among other things, to:

maintain user sessions,
manage login and user accounts,
ensure website security,
operate forms,
ensure the proper functioning of the B2B platform,
remember basic settings,
remember cookie consent decisions.

Without these cookies, certain website functions, in particular logging in and using the B2B platform, may not function properly.

Necessary cookies may be used without separate user consent to the extent that they are required to provide a service explicitly requested by the user or to ensure the basic functioning of the website.

5. Google Analytics 4

We use Google Analytics 4 (GA4) on the website, an analytics tool provided by Google.

Google Analytics allows us, among other things, to analyse:

the number of users and website visits,
traffic sources,
time spent on the website,
the popularity of individual pages,
how users navigate the website,
devices and browsers used by users,
selected events and conversions.

We use this information to create statistics, improve the website and B2B platform, and better tailor our offer to users’ needs.

Standard Google Analytics 4 cookies

Cookie name	Category	Purpose	Typical retention period
_ga	analytics	distinguishes users visiting the website	up to 2 years
ga	analytics	stores information regarding the session state within a specific GA4 property	up to 2 years

The actual retention period may be shorter depending on browser settings, Google Analytics configuration and the settings applied on the website.

Google Analytics cookies are used in accordance with the user’s choices made through the consent management mechanism.

6. Google Tag Manager

The website may use Google Tag Manager (GTM).

Google Tag Manager is a system used to manage codes and tags used on the website, including Google Analytics tags and other analytical and marketing tools.

Google Tag Manager, as a tag management system, does not use a single standard cookie assigned exclusively to GTM.

Cookies may, however, be stored by tools activated through Google Tag Manager, such as Google Analytics 4 or Meta Pixel.

The activation of individual tags is subject to the consent management mechanism used on the website.

7. Meta Business and Meta Pixel

We use or may use tools provided by Meta Platforms, in particular Meta Pixel, which is used to measure the effectiveness of advertising campaigns conducted, among others, on Facebook and Instagram.

Meta Pixel may enable, among other things:

measurement of advertising campaign effectiveness,
analysis of user activity after visiting the website,
measurement of conversions,
creation of audience groups,
remarketing,
better targeting of advertisements to users.

Standard cookies associated with Meta Pixel

Cookie name	Category	Purpose	Typical retention period
_fbp	marketing	identifies the browser for the purpose of providing Meta advertising and measurement services	approximately 90 days
_fbc	marketing	stores information related to a Meta advertising click where the user visited the website through an advertisement	approximately 90 days

The _fbc cookie does not necessarily occur for every user. It is particularly associated with visits originating from appropriately tagged Meta advertising links.

Meta Pixel cookies are used only in accordance with the user’s consent settings relating to marketing cookies.

8. Embedded third-party content

The website may use content provided by third parties, in particular YouTube content, such as embedded videos.

Displaying or playing such content may involve the use of cookies or similar technologies by the external provider.

Depending on the website configuration, such content may remain blocked until the user makes the appropriate consent choice.

The scope and manner of further data processing by external providers are governed by their own privacy policies and cookie policies.

9. B2B platform and login

The Ermazing website allows users to access the B2B platform and individual user accounts.

Accordingly, necessary cookies may be used to:

log in and authenticate the user,
maintain an active session,
ensure secure use of the account,
ensure the proper operation of the platform,
remember technical information necessary for the account to function.

Cookies directly related to account functionality are necessary in order to use the protected functions of the B2B platform.

10. Contact forms

Contact forms are available on the website and allow users to contact Ermazing.

Submitting a form may involve the processing of personal data provided by the user.

Detailed information regarding the rules of personal data processing, legal bases, retention periods and users’ rights can be found in the Privacy Policy.

11. Managing cookie consent

During the first visit to the website, the user may choose whether optional cookies and other tracking technologies may be used.

Through the consent management mechanism, the user may, among other things:

accept all optional cookies,
reject optional cookies,
select specific categories of cookies,
change a previously made choice,
withdraw consent.

Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal.

Cookies necessary for the proper functioning of the website may be used regardless of consent where their use is required to provide basic website functions or a service explicitly requested by the user.

12. Changing consent settings

The user may reopen the cookie settings panel available on the website at any time and change previously selected options.

Changing the settings may result in certain analytical or marketing tools being disabled during subsequent use of the website.

13. How to disable cookies in your browser

The user may also independently change cookie settings in their web browser.

Depending on the browser used, it may be possible to:

block all cookies,
block third-party cookies,
delete stored cookies,
configure cookies to be automatically deleted when the browser is closed.

However, restricting or completely disabling cookies may result in some website functions, in particular login, session maintenance or use of the B2B platform, not functioning properly.

14. Third parties

In connection with the operation of the website and the use of analytical and marketing tools, information may be transferred to external service providers.

This applies in particular to:

Google LLC – in connection with the use of Google Analytics 4 and Google Tag Manager,
Meta Platforms Ireland Limited / entities belonging to the Meta Platforms group – in connection with the use of Meta Pixel and other Meta functionalities,
Google / YouTube – where embedded YouTube content is used,
technical service providers used for the operation of the website and B2B platform.

These entities may process information in accordance with their own privacy policies, cookie policies and terms of service.

In certain situations, data may also be processed outside the European Economic Area in accordance with the mechanisms provided for under applicable data protection legislation.

15. Cookie retention period

Cookies may be stored:

only for the duration of the user’s session,
for a specific period indicated by the provider of the relevant tool,
until consent is withdrawn,
until they are deleted by the user,
until they expire automatically.

The retention period for individual cookies depends on their function, website settings, the settings of the relevant provider and the user’s browser.

Up-to-date information about cookies used by the website may also be displayed in the consent management panel.

16. Changes to the Cookie Policy

This Cookie Policy may be updated periodically, in particular in the event of:

changes to the tools used,
changes to the way cookies are used,
the introduction of new website functionalities,
technological changes,
changes to applicable legislation or guidelines issued by supervisory authorities.

The current version of the Cookie Policy is always available on the Ermazing website.

17. Contact

If you have any questions regarding the use of cookies or privacy protection rules, please contact:

ERMAZING sp. z o.o.
ul. Staroprzygodzka 117/3 lokal 450
Tax Identification Number (NIP): PL 622 286 80 21
KRS: 0001206201
REGON: 543284534
E-mail: kontakt@ermazing.pl
Phone: +48 511 241 214

Last updated: 3 September 2026